Random Association

Image above is a random association exercise given in the class.

A random association can be defined as a design technique in order to get the good idea.
It's a formula to generate the fresh idea. Sometimes when rushing or totally out of ideas, it might be helpful for us, the designers.
SO, how does it work ? Is it really works and designers can get the ideas in a moment?
You can randomly create an image or word with a situation which we want to solve.
Connect the 2 given objects and come out with other random words as long as using the aspect of words as a metaphor. It can be a mind map of your random words.
When have a lots of words, brain will process it and connect it to the problem that you want to solve to get the best solution.

In order to know more about the the random association, the exercise is the best way get the idea of it.
lecture gave us an image of a cat, we were ask to make it scary for people (the situation).

The random word i choose based on the cat is :
1.tail- The tail is full of of tentacles which is poisonous.

2.head- the size of its head is big and the eye full of blood.
3.paw- the long and scary pow.

My reflection.
This lesson is fun as always. i had learn a new way to get the IDEA. The random association which will generate idea. This can be say is the application of Metaphor and anology. By randomly create a word and we connect the word to make the things make sense.


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